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The best way to buy a Brooks bicycle seat

If you’re the least bit uncertain about committing to a Brooks bicycle seat, there is one vendor out there made for you. It’s the Wallingford Bike Parts Company, in New Orleans. Unlike virtually every other Brooks vendor, Wallingford offers you a six-month unconditional guarantee of satisfaction. In other words, if you find that a Brooks…

Keeping Fishing Simple

Fishing for tiny Japanese bitterling is a Zen-like experience. You hold a six-inch slender bamboo pole delicately between your forefinger and middle finger and drop a line with a speck of mashed potato or a half-grain of rice as bait. If the air is quiet and your concentration focused enough, you might just see the…

Quality made simple, and affordable: The Echo fly-rod kit

Remember when you got your first driver’s license? Odds are, no one put you behind the wheel of a Porsche when a Volkswagen was a simpler way to learn to use a stick shift. Fly-fishing is much the same. This sport can be intimidating enough without having to worry that you’re casting a rod worth…

Mail order gelato?

Whether it’s a comfortable chocolate-caramel, a more adventurous honey-lavender-earl grey, or even a gelato cocktail, you cannot deny the craving for true artisan gelato once it has blessed your taste buds.  If you’re in the states but find yourself too many miles from a good gelateria, you can use this list for some mail-order heaven.…

My Day with the Duchess

The man was having the day of his life—out fishing Idaho’s gorgeous Snake River, accompanied by his gorgeous wife (“The Duchess of Cascading Water”), and a whopper of a rainbow trout teasing him in the depths of a riffle off the far bank. Then suddenly, his day took a very painful turn.

Story and photography by HOPE STRONG

How Far Can Beer Science Go?

Where else would you expect to find a band of techno-scientific beer geeks except in the industrial side of San Francisco, Ground Zero for start-ups? Join our fermentation correspondent as she travels to the outer edges of beer flavors with the boys of Method Beer.


The Mind of a Cartoonist

A dive into the twisted, obsessive, goofy world of Ken Krimstein, who draws cartoons for a range of magazines, including The New Yorker. What does this art form tell us about the nature of humor, and cartooning’s lure?


The Shinola Polish

In the 1960s, Shinola, the venerable American shoe-polish company that became famous for a World War II soldier’s crack, “You don’t know shit from Shinola,” shut its doors. The move was a fitting bookend to the golden age of American manufacturing. Then, in 2011, a Texas developer revived the name as a maker of watches, leather goods, and retro bicycles in the broken heart of downtown Detroit, where, the company says, “American is Made.” Is making things in America again that easy?


Walmart’s Made-In-USA Shell Game

After being called out for deceptive advertising by a watchdog organization, and then the FTC, Walmart tries to fix the problem by creating a web of confusion. The watchdog’s legal counsel believes the company’s website still violates a variety of FTC rules. But no one seems to be doing much about it.