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Listen to “From bicycles to “pedal steel” guitars: One maker’s quirky frontiers”

Written by Owen Edwards
Narrated by Mitch Greenberg

Ross Shafer made his mark creating a popular brand of mountain bikes, called Salsa, and a line of small but crucial bicycle parts that no one had brought to the market before. Now he’s making what might be the world’s most beautiful “pedal steel guitar.” Could Shafer’s relentless eclecticism offer a model for a second Renaissance?

Written by OWEN EDWARDS

Introduction by CHRIS EGUSA

Narrated by MITCH GREENBERG

Produced by CHRIS EGUSA

Music by MIKE SNOWDEN / BLUE DOT SESSIONS

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