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Watch “Guillermo Rubio, Mexican Master Luthier, Build a Guitar”

By Craftsmanship Quarterly

Step inside a family-owned workshop in Paracho, Mexico — birthplace of the ornate, white guitar made famous by the Disney movie, “Coco,” and home to some of the world’s most accomplished luthiers. Don’t miss the full story, “Mexico’s Master Guitar Makers”, written by Laura Fraser.

Produced by Craftsmanship Quarterly

Videography by Andrew Sullivan

Edited by Andrew Sullivan

Music by Hector Tapia, Guillermo Rubio