The Team

Team-Todd-circle

Todd Oppenheimer

FOUNDER AND EXECUTIVE DIRECTOR

Todd has been writing about craftsmanship since 2008, when he profiled Bob Kramer, a master kitchen bladesmith, for The New Yorker (expanded here in our pages).  His fascination with craftsmen and women, and their unusual approach to excellence, led him to found The Craftsmanship Initiative, in 2015. Todd is an author and journalist with more than three decades of experience, and a long-time member of The Writers Grotto, San Francisco. Todd has also written for publications such as The Atlantic, Newsweek, The New York Times, and The Washington Post. He has won a variety of reporting awards, including a National Magazine Award and an Investigative Reporters & Editors (IRE) Award. Todd is the author of “The Flickering Mind: Saving Education from the False Promise of Technology.”

Team-Joanell-circle

Joanell Serra

DEVELOPMENT AND PARTNERSHIPS

Joanell has worked in the non-profit field for more than 30 years. She led new initiatives at UCSF and Huckleberry Youth Programs, raising over a million dollars at these sites, and has consulted to multiple organizations, ranging from new start-ups to school districts and hospitals. Joanell has taught at the university level, led professional development events, and raised funds for many causes employing diverse fund-raising strategies. At this time she works primarily as a coach and consultant to non-profit leaders. Joanell is also a published novelist and non-fiction writer.

about-John-circle

John Marcom

ASSOCIATE PUBLISHER

John Marcom helped with The Craftsmanship Initiative’s launch effort. His consulting firm, Media BBQ, continues to support Craftsmanship Initiative’s and Craftsmanship Quarterly’s audience development and promotion. John is an experienced journalist and magazine-industry executive. He began his career as a reporter at The Wall Street Journal and a decade later went on to executive roles at Time Inc., the Financial Times and Yahoo. John and his consulting firm, Media BBQ, helped with Craftsmanship’s launch effort and continue to support our audience development and promotion.

Editorial Advisors

James Fallows

NATIONAL CORRESPONDENT, THE ATLANTIC

Cullen Murphy

EDITOR AT LARGE, VANITY FAIR

Rodes Fishburne

AUTHOR OF GOING TO SEE THE ELEPHANT

Ethan Watters

AUTHOR, CRAZY LIKE US: THE GLOBALIZATION OF THE AMERICAN PSYCHE

Katherine Fulton

PRESIDENT, THE MONITOR INSTITUTE

William Whitworth

EDITOR EMERITUS, THE ATLANTIC

Design and Marketing Advisors

Ismael Obregon, Founder and Creative Director, Oishii Creative, Brand and Website Design.

Amy AdamsSnejana DailyCora Hirashiki, Founder Sisu Creative, Social Media.

Vinicius Miazaki Web Producer.

HelloAri Web Developer.

.kloos Digital Marketing