Paint

One would think that the invention of digital lettering for our commercial signs—on everything from shops to billboards—was nothing but an industrial step forward. As it’s turned out, yesteryear’s signs, which were all painted by hand, offered a beauty and personality that today’s automated version has been unable to duplicate; more important, a hand-made sign lasts much longer. Our correspondent explores what’s left of the old tradition, and stumbles on small but lively seeds of revival.

I first became interested in sign painting as a craft when I went to an exhibit of Ed Ruscha’s work at the DeYoung museum in San Francisco. He painted landscapes with signs as shifting emblems of American culture, as well as word paintings that are signs selling an idea, not a product. While perusing the…

“La Esquina” Museo del Juguete Popular Mexicano, a terracotta-colored colonial house on a corner of San Miguel de Allende, is the only museum in Mexico dedicated to the country’s folk art toys. Angélica Tijerina started the collection 50 years ago, when her parents began bringing home dolls and toys from their travels all over Mexico.…