FOUNDER AND EXECUTIVE DIRECTOR
Todd has been writing about craftsmanship since 2008, when he profiled Bob Kramer, a master kitchen bladesmith, for The New Yorker (expanded here in our pages). His fascination with artisans, and their unusual approach to excellence, led him to found The Craftsmanship Initiative in 2015. Todd is an author and journalist with more than three decades of experience, and a long-time member of The Writers Grotto in San Francisco. Todd has also written for publications such as The Atlantic, Newsweek, The New York Times, and The Washington Post. He has won a variety of reporting awards, including a National Magazine Award and an Investigative Reporters & Editors (IRE) Award. Todd is the author of “The Flickering Mind: Saving Education from the False Promise of Technology.”
To learn why Todd started this venture, and his views on craftsmanship's future, see this interview Tharawat Magazine did with Todd for its special issue on "Modernisation, Globalisation, and the Democratisation of Craftsmanship."
Laurie Weed joined The Craftsmanship Initiative in 2019 as Managing Editor of the Craftsmanship Quarterly. She brings more than two decades of editing experience to the table, as well as extensive project management, copyediting, digital production, social media, marketing and publication management gleaned from a variety of industries — from publishing houses large and small to nonprofit, travel, and tech. Laurie is also a longtime freelance writer whose work has appeared in The New York Times, the Chicago Tribune, The Press Democrat, The Best Women's Travel Writing books and other anthologies, as well as various magazines, blogs, and guidebooks.
DIRECTOR OF SPONSORSHIPS & PARTNERSHIPS
Michelle Mitchell has been a nonprofit director and event producer in the Bay Area for more than 20 years. She has a background in the arts and dramaturgy, and has managed social media channels, built cross-functional teams, and developed a variety of campaigns and marketing materials for special events and launches. Working with organizations such SF Sketchfest; Speechless, Inc.; the California College of the Arts; the Z Space Studio; and now the Craftsmanship Initiative, Michelle has focused on organizations that are making our big blue marble in space a little bit better, prettier, or funnier.
NATIONAL CORRESPONDENT, THE ATLANTIC
AUTHOR & Producer, "Paradise Lost"
Former PRESIDENT, THE MONITOR INSTITUTE
EDITOR AT LARGE, THE ATLANTIC
AUTHOR, "CRAZY LIKE US: THE GLOBALIZATION OF THE AMERICAN PSYCHE"
EDITOR EMERITUS, THE ATLANTIC