Todd has been writing about craftsmanship since 2008, when he profiled Bob Kramer, a master kitchen bladesmith, for The New Yorker (expanded here in our pages). His fascination with artisans, and their unusual approach to excellence, led him to found The Craftsmanship Initiative in 2015. Todd is an author and journalist with more than three decades of experience, and a long-time member of The Writers Grotto in San Francisco. Todd has also written for publications such as The Atlantic, Newsweek, The New York Times, and The Washington Post. He has won a variety of reporting awards, including a National Magazine Award and an Investigative Reporters & Editors (IRE) Award. Todd is the author of “The Flickering Mind: Saving Education from the False Promise of Technology.”
To learn why Todd started this venture, and his views on craftsmanship’s future, see this interview Tharawat Magazine did with Todd for its special issue on “Modernisation, Globalisation, and the Democratisation of Craftsmanship.”
Laurie Weed joined The Craftsmanship Initiative in 2019 as Managing Editor of the magazine, Craftsmanship Quarterly. She brings more than two decades of editing experience to the table, as well as extensive project management, copyediting, digital production, social media, marketing and publication management gleaned from a variety of industries — from publishing houses large and small to nonprofit, travel, and tech. Laurie is also a longtime freelance writer whose work has appeared in The New York Times, the Chicago Tribune, The Press Democrat, several of The Best Women’s Travel Writing books and other anthologies, as well as magazines, websites, and guidebooks.
Chris Egusa is a freelance audio reporter, producer, and engineer. He has contributed to KALW, KQED, NPR, and WNYC. He was a fellow in KALW’s Audio Academy, and went on to do an audio engineering fellowship. He also interned at NPR. Before working in audio, Chris was involved in film production and social impact strategy. He has worked with large nonprofits and corporations on developing campaigns that advance social issues. A native of the San Francisco Bay Area, Chris plays a variety of stringed instruments and enjoys excellent coffee.
Susie McKinnon has worked in the nonprofit sector for more than 14 years in management, leadership, and consulting capacities. She develops and oversees strategic and operational planning and implementation, programming, fundraising, and more. In addition to her role with The Craftsmanship Initiative, Susie serves as the director of Arts for a Better Bay Area and provides management consulting to other nonprofits, small businesses, and artistic projects. She holds a BFA in Fine Arts and Media, and a master’s degree in Public Administration. She is also an artist herself, and an ardent advocate for the arts.
James Fallows is a staff writer at The Atlantic and has written for the magazine since the late 1970s. He has reported extensively from outside the United States and once worked as President Jimmy Carter’s chief speechwriter. He is the author (or co-editor) of numerous books on national and international issues, including “National Defense,” which won a National Book Award; ”Blind into Baghdad”; and “Breaking the News: How the Media Undermine American Democracy”. His most recent book is “Our Towns: A 100,000-Mile Journey Into the Heart of America.” Written with his wife, Deborah Fallows, the book was a national bestseller and is the basis of a new HBO documentary.
Rodes Fishburne is the author of the novel, “Going to See the Elephant”, and the co-creator and producer of two television shows: Blood and Oil, a year-long series for ABC starring Don Johnson and Delroy Lindo; and Paradise Lost, a series starring Nick Nolte, Barbara Hershey, and Josh Hartnett.
Katherine Fulton is the former president of Monitor Institute, and has been a leading strategic advisor to foundations, high-net-worth donors, major nonprofits and rising social entrepreneurs for the past 20 years. Before her career in philanthropy, Katherine was a journalist and editor, co-founding The Independent, an award-winning, alternative newspaper in the American South where she grew up. Katherine also has devoted a great deal of time to volunteer work, serving on more than a dozen boards. She currently co-chairs The Long Now Foundation and recently founded a philanthropic fund in her hometown of Sonoma to respond to the pandemic.
Cullen Murphy is the editor at large of The Atlantic. For 25 years, he also wrote the comic strip Prince Valiant, which was drawn by his father, the illustrator John Cullen Murphy. He also has served as The Atlantic‘s managing editor, and as editor at large of Vanity Fair. Cullen is the author of numerous books, among them ”Are We Rome? The Fall of an Empire and the Fate of America”; ”Rubbish! The Archaeology of Garbage”; ”God’s Jury: The Inquisition and the Making of the Modern World”; ”Cartoon County: My Father and His Friends in the Golden Age of Make-Believe”; and ”Just Curious”, a collection of his essays previously published in Harper’s and The Atlantic.
Ethan Watters is a veteran magazine journalist and the author of several books: “Making Monsters: False Memories, Psychotherapy, and Sexual Hysteria,” “Crazy Like Us: The Globalization of The American Psyche,” and “Urban Tribes: Are Friends the New Family?” In 2018, he broke a major story, jointly published by EPIC Magazine and The Texas Monthly, entitled “The Love Story that Upended the Texas Prison System.”
William Whitworth has a long and unusually distinguished career in journalism. After starting out, in 1960, as an Arkansas newspaper reporter during the South’s racial upheaval, he went on to work at The Herald Tribune, in New York City, during its heyday as the proving ground for practitioners of what was called “The New Journalism.” In 1966, Bill was hired by The New Yorker and served as a staff writer and ultimately a top editor, for 14 years. In 1980, he was asked to succeed The New Yorker’s legendary editor, William Shawn, but chose instead to accept an offer from The Atlantic Monthly, becoming its Editor-in-Chief for 20 years. In 1999, Bill returned to Arkansas, where he currently edits books and serves as The Atlantic’s Editor Emeritus. You can learn more about Bill’s illustrious career in the Encyclopedia of Arkansas.
Web Development and Marketing
Vini has been production manager of Craftsmanship Quarterly almost since its beginning, in 2015. He has been handling website development for the entire operation (The Craftsmanship Initiative) since 2019. Vini is a graduate of San Francisco State University with a degree in computer science. To learn more about Vini, you can find him on Linkedin.
Ari Salomon, founder and principal at HelloAri Design, created and launched the original website for The Craftsmanship Initiative in January, 2015. The HelloAri Design team provides a variety of web design and hosting services. You can learn more about them at helloari.com.
Social Ordeals, based in Los Angeles, provides a variety of social media posting and advertising services for Craftsmanship Quarterly. You can learn more about their operation at socialordeals.com.
.kloos Digital Marketing
Thomas Kloos, founder and principal at .kloos Digital Marketing, provides SEO services for The Craftsmanship Initiative. Thomas and his team are based in Austria, and provide a range of digital marketing and analytic services for clients worldwide. You can learn more about them at kloos.agency.