The Workforce Evolution

One of the core economic issues of the day is what is happening to employment opportunities. On one end of the spectrum, jobs in traditional industries are being increasingly automated; on the other side, a stunning number of young adults are seen to be under-educated, underemployed, or poorly trained, leading to much hand wringing over the skills gap.

What Does This Have to Do
with Craftsmanship?

It’s our belief that craftsmanship’s principles of durability, creativity, and integrity can do a lot to help close the skills gap; expand productive and sustainable work options; and revive community health.

A Three Part Series:
Craftsmanship and The Future of Work

Released in a multi-platform, story-based format – digital magazines, social media campaigns, video, and digital and live events.

Benefits of The Program:

1. Shine a light on the masters who exemplify craftsmanship's values of excellence, which can help us create a world built to last.

2. Create a Craftsmanship Collaboration to spark conversations that can develop a shared vocabulary—about what skill and success mean in today’s culture.

3. Use the Craftsmanship Collaboration’s partnerships to broaden job opportunities. We strive to find new pathways that blend industry with science and the arts.

SPRING 2018, published in March.
A collection of deep looks at the job needs of tomorrow, and the skills they require. The issue includes a profile of a self-made "Urban Farmer" in Oakland, Calif., and "A New Renaissance Man" in New England. Each of these stories examine how, in different ways, the values of craftsmanship can survive the spread of automation.

SUMMER 2018, published in June.
Explorations of the almost lost tradition of apprenticeship, and what differentiates today's good apprenticeships from the bad ones. We will zero in on a few fields where apprenticeships are still alive and well (like carpentry), surviving in a different form (like medical training), or taking new shape (like software coding).

FALL 2018, published in September: The future of tomorrow’s communities. On this front, we are most aware of the inequities that have eroded civic life in our cities. Clearly, the pressures and rewards in America’s communities need re-balancing, and this begins with how we approach the work people do. In short, our series ends by articulating a vision for the craft of community.


We are pleased to be partnering with Shift Commission,
the Project& Working in America program,
and The Crucible.

Convened by Bloomberg and New America, Shift: The Commission on Work, Workers, and Technology, studies the future of work in a new way. Instead of trying to predict the future, and write a recipe of what to do when that future arrives, we treat emerging work trends as enormous, complex, and unpredictable — so we need to prepare to adapt to a wide range of dramatically different scenarios.

Shift's Executive Director, Kristin Sharp, is serving as Guest Editor on our series this year on "Craftsmanship and The Future of Work." To launch that series, Sharp co-authored our debut article, "The Workforce Dilemma."


In collaboration with artists, Project& creates new models of cultural participation with social impact. We amplify artistic voices that risk, engage, investigate and inspire, highlighting issues at the forefront of our time including: race, justice, access and equity, identity, gender, cultures of violence, human rights and economic inequality.

Working in America is a multi-platform documentary initiative chronicling the everyday challenges, triumphs and realities of working. Within the common thread that everyone has a relationship to work, this powerful visual and audio initiative is inspired by the 40th anniversary of Studs Terkel’s influential publication, "Working." Project& sees the initiative as a springboard for a contemporary conversation about the meaning of work and the physical and psychological realities of working in America today.

The Crucible is an arts education organization, based in Oakland CA, that fosters a collaboration of arts, industry, and community. Through training in the fine and industrial arts, The Crucible promotes creative expression, reuse of materials, and innovative design, while serving as an accessible arts venue for the general public in the Bay Area. Known for one-of-a-kind industrial arts education programs, The Crucible is also highly regarded for its innovative performances.