A Dutch archaeologist finds artisans and thought leaders who are redefining craft, skill and, ultimately, the real meaning of a knowledge economy.
A MINI-DOCUMENTARY presented by The Craftsmanship Initiative in collaboration with The Centre for Global Heritage and Development
In a small town outside Torino, Italy, the age-old Vermouth giant, Martini & Rossi has turned this beverage into a model of what might be called industrial spirits craftsmanship. Our correspondent goes visiting, then returns stateside to watch a small one-man shop create the modern artisanal version. What are differences, and why do they matter?