While the United States and other prosperous countries have struggled to keep their honeybees alive, Greece—a country suffering from a decade of intense economic troubles—continues to produce what many consider the world’s finest honey. What’s the Greeks’ secret? And why can’t honey producers in wealthier countries keep up?
In a small town outside Torino, Italy, the age-old Vermouth giant, Martini & Rossi has turned this beverage into a model of what might be called industrial spirits craftsmanship. Our correspondent goes visiting, then returns stateside to watch a small one-man shop create the modern artisanal version. What are differences, and why do they matter?