Now that manufacturing wages in Asia are starting to rise, some U.S. industries have started to bring their businesses back to our own shores. Many others remain skittish, however—of our tighter regulatory environment, of the high cost of U.S. labor, and of the paucity of workers who know how to make things anymore. Can that spiral be reversed?
In the 1960s, Shinola, the venerable American shoe-polish company that became famous for a World War II soldier’s crack, “You don’t know shit from Shinola,” shut its doors. The move was a fitting bookend to the golden age of American manufacturing. Then, in 2011, a Texas developer revived the name as a maker of watches, leather goods, and retro bicycles in the broken heart of downtown Detroit, where, the company says, “American is Made.” Is making things in America again that easy?
After being called out for deceptive advertising by a watchdog organization, and then the FTC, Walmart tries to fix the problem by creating a web of confusion. The watchdog’s legal counsel believes the company’s website still violates a variety of FTC rules. But no one seems to be doing much about it.
When an American made, battery powered, quartz watch costs $1,500, and its counterparts from other countries, including Switzerland, range from $50 to more than $50,000, what’s the difference between them all? A dive into the eternal appeal of wrist sculptures.
Boutiques selling hip shoulder bags seem to be all the rage these days. Some look rustic enough to take into the woods, some more suited to the streets of Manhattan. With all these offerings, how does an eager consumer judge quality? Herewith, a visit with four contrasting American leathercrafting shops. And a little story about Marv Obenauf, a former firefighter turned master artisan of leather dressings.